Riley B

Hello! I’m Riley, a rising sophomore at the University of Florida. With a keen interest in advertising and persuasive messaging, I see every project as an opportunity to create something spectacular.

In the last year, I have refined my skills in writing impactful stories, building genuine relationships, and leading conversations that make a difference. I’m currently part of the in-house copy team at Alpha PR, a student-run public relations firm. Here, I collaborate with other creatives to bring Alpha PR’s voice to life by producing brand-aligned blog articles and social media posts. I also recently completed my onboarding at The Agency at UF, where I helped strategize a mock marketing campaign. Starting this fall, I will be working as a copywriter on real client accounts, including the University of Florida’s Office of Career and Corporate Partnerships.

When I'm not studying, I can often be found reading fiction novels, playing the cello, or watching "The Office" on repeat.